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Actionable Insights Thought Leadership

Gerald J. Leonard Selected as Top Legacy Leader of the Decade by IAOTP

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The International Association of Top Professionals (IAOTP) will honor Gerald J. Leonard at their Annual Awards Gala in NYC at the Plaza Hotel NEW YORK, NY, UNITED STATES, August 10, 2026 /EINPresswire.com/ — The International Association of Top Professionals (IAOTP), a premier global organization renowned for its exclusive membership, rigorous selection process, and prestigious annual awards gala, has selected Gerald J. Leonard as the Top Legacy Leader of the Decade for his exceptional leadership, innovation, and lasting impact on the fields of artificial intelligence, business strategy, project portfolio management, productivity, and organizational transformation.

While membership in IAOTP is itself a significant honor, only a select number of professionals are chosen for this elite distinction. Honorees are recognized based on their professional accomplishments, academic achievements, leadership abilities, longevity in their field, and meaningful contributions to their communities. Mr. Leonard will be honored for this prestigious distinction at IAOTP’s Annual Awards Gala at the iconic Plaza Hotel in New York City this December.
www.iaotp.com/award-gala

With nearly three decades of executive leadership experience across fintech, technology, and government, Gerald J. Leonard has established himself as one of today’s foremost authorities on artificial intelligence strategy, leadership, productivity, and organizational transformation. He serves as the Chief Executive Officer and Chief AI Officer (CAIO) of Turnberry Premiere and the Leonard Productivity Intelligence Institute, where he advises enterprise leaders on AI strategy, productivity, leadership development, and sustainable organizational growth.

A dynamic keynote speaker, TEDx presenter, multi-book author, Forbes Contributor, syndicated podcast host, and accomplished bassist, Mr. Leonard is recognized for helping organizations translate complex concepts—including artificial intelligence, business strategy, organizational culture, and neuroscience—into practical solutions that drive measurable business outcomes. His unique ability to combine executive leadership with musical metaphors has earned him the distinction of being known as the “Keynote Bassist,” inspiring audiences around the world to think differently about leadership, innovation, and execution.

Throughout his distinguished career, Mr. Leonard has focused on helping organizations align leadership, systems, and execution to improve performance at scale. His work integrates human-centered AI, neuroscience, project portfolio management, and strategy execution, enabling executives to make better decisions, lead effectively under pressure, and build high-performing teams capable of sustaining innovation in an increasingly AI-driven world.

As the host of the internationally syndicated Productivity Smarts Podcast, Mr. Leonard interviews some of today’s leading executives, innovators,
entrepreneurs, and thought leaders on topics including artificial intelligence, leadership, productivity, organizational excellence, and personal development. He is also a Forbes Contributor, where he shares insights on leadership, AI, workplace innovation, business transformation, and the future of work.

Mr. Leonard holds the prestigious Project Management Professional (PMP) and Portfolio Management Professional (PfMP) certifications, along with certification as a Conversational Intelligence® (C-IQ) Coach. Demonstrating his lifelong commitment to learning and leadership, he has completed advanced executive education and AI strategy programs through many of the world’s most respected institutions, including Harvard Business School, Cornell University, The Wharton School, the University of Chicago Booth School of Business, Johns Hopkins University, and Kellogg School of Management.

His thought leadership has earned global recognition, including being named by Thinkers360 as one of the Top 50 Global Thought Leaders in Agile and one of the Top 100 Global Thought Leaders in Change Management. These honors reflect his commitment to helping organizations navigate complexity, embrace innovation, and create sustainable growth through strategic leadership and emerging technologies.

Throughout his career, Mr. Leonard has remained passionate about helping organizations create sustainable workplaces where leaders inspire innovation, strengthen collaboration, and empower teams to accomplish more every day. His mission centers on helping executives leverage artificial intelligence responsibly while preserving the human-centered leadership principles that drive long-term organizational success.

Stephanie Cirami, President of IAOTP, shared:
“Gerald represents the very definition of visionary leadership. His ability to combine artificial intelligence, strategic execution, neuroscience, and leadership development into practical solutions is truly remarkable. Beyond his extraordinary professional accomplishments, Gerald is passionate about helping others succeed and leaving organizations stronger than he found them. We are proud to recognize him as our Top Legacy Leader of the Decade and look forward to celebrating his continued success at this year’s IAOTP Annual Awards Gala.”

This is not Mr. Leonard’s first recognition by IAOTP. In 2024, he was honored as Top Growth Strategist of the Year, and this year he will receive one of the organization’s highest distinctions, Top Legacy Leader of the Decade. He will also be featured in TIP (Top Industry Professionals) Magazine and honored during IAOTP’s Annual Awards Gala at the Plaza Hotel in New York City.

Reflecting on his success, Mr. Leonard attributes his achievements to maintaining a positive mindset, embracing continuous learning, and remaining committed to serving others. He believes resilience, curiosity, and lifelong growth are essential qualities for navigating change and building organizations that thrive.

Outside of his professional endeavors, Mr. Leonard enjoys spending time with his family and is passionate about teaching future generations that every individual has inherent value and the ability to make a meaningful impact. Looking ahead, he remains committed to empowering leaders, advancing responsible AI adoption, fostering innovation, and leaving a legacy of excellence, service, and transformational leadership.

For more information, please visit:

Forbes Contributor: https://www.forbes.com/sites/geraldleonard/

About IAOTP

The International Association of Top Professionals (IAOTP) is an international boutique networking organization that hand-selects the world’s most distinguished professionals from a wide variety of industries. Membership is by invitation only through nomination or direct invitation from the President following a comprehensive review of professional accomplishments, leadership, and industry impact. IAOTP provides an elite global platform where exceptional leaders connect, collaborate, inspire, and elevate one another while strengthening their personal brands and expanding their influence worldwide. Today, IAOTP continues to be recognized as one of the world’s most respected and exclusive professional organizations.

Annette Natoli
IAOTP
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Actionable Insights

Unlocking Your Productivity Potential with the Weekly Review

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In the fast-paced world of productivity enhancement, it’s essential to find practices that not only keep us afloat but propel us toward success and fulfillment. One such practice gaining traction is the Weekly Review, a concept explored in-depth on the esteemed Productivity Smarts podcast hosted by Gerald J. Leonard. Let’s delve into why the Weekly Review is not just a task but a strategic imperative for those seeking to master productivity.

Understanding the Weekly Review: A Strategic Imperative

In our quest for productivity mastery, it’s easy to get lost in the chaos of daily tasks. The Weekly Review, serves as a compass, guiding us through these tumultuous seas with clarity and purpose. Through reflection and assessment, individuals gain invaluable insights into their progress, identifying areas for improvement and realigning their efforts with overarching goals.

Insights and Testimonials: The Power of Reflection

Research findings highlighted in the podcast demonstrate a compelling correlation between the practice of weekly reviews and a heightened sense of control over one’s work and personal life. Embracing the Weekly Review led to tangible reductions in stress levels and substantial enhancements in productivity and fulfillment.

A Practical Framework for Success

To effectively integrate the Weekly Review into your routine, it’s essential to follow a practical framework. Here are the key steps outlined in the podcast:

Consistent Scheduling: Allocate a dedicated time slot for the Weekly Review, emphasizing its importance in your routine.
Comprehensive Preparation: Gather all necessary materials beforehand to streamline the review process and maximize efficiency.
Reflective Assessment: Conduct a retrospective analysis of the previous week, acknowledging accomplishments, challenges, and areas for growth.
Goal Realignment: Reevaluate existing goals based on past performance, recalibrating them to align with evolving priorities and aspirations.
Strategic Planning: Strategically plan tasks for the upcoming week, prioritizing them based on relevance and impact.
Self-Care Integration: Recognize the importance of self-care within the review process, allowing moments of respite to rejuvenate and recharge.

Weekly evaluation review

Embrace Your Path to Productivity Mastery

The Weekly Review emerges as a potent catalyst for personal and professional transformation, propelling individuals toward unprecedented levels of productivity, fulfillment, and success. Armed with insights gleaned from the Productivity Smarts podcast and fortified by empowering resources and programs, let us embark on this journey with unwavering resolve. Together, let’s harness the power of the Weekly Review to unlock our true potential and embark on a trajectory of sustained growth and achievement.

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Actionable Insights

Transform Your Business Decisions: 10 Must-Read Books on Actionable Insights

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Discover the best resources to sharpen data analysis, decision-making, and strategic thinking skills.

Introduction

In the ever-evolving business world, actionable insights have become the cornerstone of success. By understanding and leveraging data, business professionals can make more informed decisions, optimize processes, and drive innovation.

An MIT Center for Digital Economy study found that data-driven organizations increase productivity by 3% or more and are 6% more profitable than their competitors (ERIK BRYNJOLFSSON & KRISTINA STEFFENSON MCELHERAN, 2011).

 Myths about Actionable Insights

Several myths about improving insights can hinder progress and lead to misconceptions. Some common myths include the following:

  1. More data always leads to better insights: While access to more data can be beneficial, it’s crucial to focus on the quality and relevance of the analyzed data. Collecting and analyzing large volumes of irrelevant or low-quality data can lead to misguided decisions and wasted resources.
  2. Actionable insights are only for large enterprises: Businesses of all sizes can benefit from actionable insights. Leveraging data-driven insights can help smaller businesses make informed decisions, stay competitive, and accelerate growth.
  3. Improving actionable insights is a one-time process: Actionable insights should be continuously improved and updated as new data becomes available and business conditions change. Reviewing and refining insights ensures they remain relevant, accurate, and valuable.

Research by the Harvard Business Review shows that data-driven decision-making leads to a 5-6% increase in productivity and output (HBR, 2012).

Top 10 Books on Actionable Insights

To help you harness the power of actionable insights, we’ve compiled a list of the top 10 books that cover everything from data analysis to decision-making and strategic thinking. Delve into these resources to empower your business decisions and stay ahead of the competition.

  1. “Thinking, Fast and Slow” by Daniel Kahneman. Explore the dual-system theory of the human mind in this groundbreaking book by Nobel Prize-winning economist Daniel Kahneman. Understand the biases and heuristics that affect our decision-making processes and learn how to make better choices in both professional and personal spheres.
  2. “Data Science for Business” by Foster Provost and Tom Fawcett. This comprehensive guide demystifies the world of data science, offering practical insights on extracting valuable knowledge from raw data. Ideal for business professionals looking to improve their data-driven decision-making capabilities.
  3. “Competing on Analytics” by Thomas H. Davenport and Jeanne G. Harris. Discover the power of data-driven decision-making and learn how to use analytics to gain a competitive edge in the business world. This book explores how leading companies leverage data to transform operations and achieve outstanding results.
  4. “The Art of Action” by Stephen Bungay. Drawing on historical and military examples, Bungay teaches you how to bridge the gap between strategy and execution. Learn to create a flexible and adaptive organization ready to respond to rapidly changing business environments.
  5. “The Lean Startup” by Eric Ries. Eric Ries offers a fresh approach to business by advocating for lean principles and rapid prototyping. Learn how to test and validate your ideas quickly, enabling you to pivot when necessary and minimize the risk of failure.
  6. “Predictive Analytics” by Eric Siegel. This accessible guide to predictive analytics showcases the science behind predicting future outcomes based on historical data. Siegel teaches readers how to harness these insights to optimize decision-making and improve business performance.
  7. “Good to Great” by Jim Collins. In this classic business book, Collins identifies the key factors contributing to outstanding companies’ success. Discover timeless principles for achieving greatness and learn how to apply them to your organization.
  8. “The Innovator’s Dilemma” by Clayton M. Christensen. Christensen’s influential work explores the challenges established companies face when confronted with disruptive innovation. Learn how to recognize and adapt to these changes to maintain a competitive edge in the market.
  9. “Superforecasting: The Art and Science of Prediction” by Philip E. Tetlock and Dan M. Gardner. Gain valuable insights into forecasting and prediction from this eye-opening book. The authors share the secrets of the world’s most accurate forecasters, revealing techniques and strategies to help you make better decisions.
  10. “The Big Data-Driven Business” by Russell Glass and Sean Callahan. Explores the opportunities and challenges of big data in today’s business landscape. This book offers a practical framework for using big data to generate actionable insights and drive growth.

 The Benefits of Actionable Insights

Improving actionable insights offers several benefits to businesses and individuals, including:

  • Informed decision-making: Better actionable insights enable more informed decisions based on data-driven evidence rather than intuition or guesswork. This can lead to more effective strategies and improved outcomes.
  • Enhanced performance: By understanding key performance indicators and using actionable insights to drive improvements, businesses can optimize their operations, increase efficiency, and boost overall performance.
  • Competitive advantage: Organizations that leverage actionable insights can gain a competitive edge by understanding market trends, customer behavior, and industry dynamics. This knowledge allows them to anticipate changes and respond effectively, outperforming competitors who may be slower to adapt.
  • Increased agility: With improved actionable insights, businesses can quickly identify and respond to emerging opportunities or threats, making them more agile and better equipped to adapt to changing market conditions.
  • Personalized experiences: By understanding customer behavior and preferences, businesses can create customized experiences that resonate with their audience, resulting in higher customer satisfaction, loyalty, and long-term value.
  • Risk management: Better actionable insights can help businesses identify and mitigate potential risks, allowing them to make more informed decisions about resource allocation and strategic planning.
  • Cost savings: By identifying inefficiencies, redundancies, or waste areas, actionable insights can help businesses streamline their operations and reduce costs, contributing to a healthier bottom line.
  • Innovation and growth: Improved actionable insights can lead to the discovery of new opportunities, enabling businesses to innovate, develop new products or services, and expand into new markets.
  • Employee engagement and empowerment: When employees are equipped with actionable insights, they feel more confident in their decision-making and can take ownership of their work, leading to increased engagement and productivity.
  • Continuous improvement: Embracing a data-driven culture focused on actionable insights encourages ongoing learning, experimentation, and adaptation, fostering a mindset of constant improvement and growth within the organization.

A survey conducted by PwC found that 83% of the most successful companies in their study were making substantial investments in data analytics to improve their decision-making capabilities (PwC, 2016)

The books on this list will provide a wealth of knowledge and techniques for improving actionable insights into your business. By embracing data-driven decision-making and strategic thinking, you’ll be well-equipped to navigate the complexities of your business.

It’s time to take the first step toward improving your actionable insights. Don’t let your competition outpace you. Embrace data-driven decision-making and experience the benefits of enhanced performance, growth, and innovation.

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Actionable Insights

Actionable Insights The Missing Link

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Companies need data to make good decisions. However, some kinds of data are simply not helpful. You expect your managers to operate at a fast pace, so they shouldn’t waste time sorting through useless information. You want your employees to make informed decisions as efficiently as possible, so keep reading to uncover the secrets of gaining actionable insights from data.

Collect Data With Intent

First and foremost, you must know what you want to accomplish with your organization’s data. After all, a bunch of random information is useless if you cannot analyze it with specific purposes in mind. However, you might not know which types of data will actually benefit your company. In that case, you should consult key stakeholders to craft your organization’s data strategies.

Organize Data With the Right Tools

Your organization likely has a lot of data to collect and analyze. Sorting through data manually and making it presentable can be extremely time-consuming, so you should adopt the right tools to streamline these processes. For example, if you want to identify shortcomings in your company’s services, then you should use a text analyzer tool to scan reviews on common search engines and social media platforms. The text analyzer can quickly find and count the most common terms and phrases in these reviews. With the help of such a tool, the data will be more accurate and concise, and team members won’t have to spend dozens of hours scanning the web to find out what people are saying about the company.

Make Data an Important Part of Your Company

Unfortunately, managers in many companies make completely arbitrary decisions. Without a data-driven culture, people may simply base their decisions on gut feelings or anecdotal evidence. Such subjective thought processes will harm your company in the long run, so it’s important to ensure that all team members understand the importance of data, evidence, and empiricism for the organization’s success.

Hire the Right Personnel To Analyze Data

Some kinds of data can be very difficult to interpret, so you shouldn’t expect every team member to make optimal decisions with all of your company’s data. While your accountant may be able to tell you how your organization’s current financial situation compares to previous periods, they don’t have the training and experience necessary to forecast a new product’s sales numbers. Instead, you will have to consult a relevant market expert to derive any meaningful conclusions from relevant internal and external data.

Leverage Your Company’s Valuable Data Today for Actionable Insights

Data is easier to extract and analyze than ever before. However, the abundance of data in the digital age can get in your way if you don’t know how to use it. Therefore, you must make sure to keep your organization’s goals in mind as you develop your data strategies to make optimal decisions. You want your team to use data efficiently to streamline your organization’s processes, so make sure to read our other useful guides for gaining actionable insights from data.

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Actionable Insights

How To Get Actionable Insights From Data

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These days, the most successful businesses don’t make decisions without consulting relevant data. After all, why should managers put the company’s time, funds, and reputation at stake to make decisions that they can’t back up with verified information? You can’t afford to waste your company’s resources on ineffective strategies, so check out this guide on gaining actionable insights from data to improve your organization. 

Understand Your Organization’s Goals

Data isn’t very useful on its own. How will employees have any notion of how to use data if they don’t know what the company expects from them? Before you can make the most out of data, your company must have high-quality goals. Setting a target to increase the sales numbers of a certain product by 15% by the end of the quarter is an example of a useful goal. This goal is effective because it’s quantifiable, achievable, and specific. With this goal in mind, sales managers and marketers can analyze sales data, identify common factors among people who use the product, and adjust their marketing strategy accordingly. If your company doesn’t currently have any concrete goals, then you should meet with your most important stakeholders to figure out your organization’s direction as soon as possible.

Success Principles
The Success Principles
How to get from where you are to where you want to be.

Know Your Audience

By understanding your audience’s preferences, demographic information, spending habits, and moral values, your organization’s leaders can tailor effective strategies to appeal to them. On top of gathering data based on sales and research, you should also find other ways to collect information about your audience. Do your customers spend a lot of time on a specific social media platform that you could extract data from? Will they respond to email surveys or fill out in-store customer feedback surveys? Which links do they click on your email newsletter? Does your typical customer hate phone calls? You don’t want to engage with your audience in an ineffective or offensive way, so these are all important questions to ask when figuring out how to gather useful data from your customers.

Promote an Evidence-Driven Culture

In daily life, people are used to making decisions primarily based on whims and gut feelings. This way of thinking is fine when someone’s deciding what to do eat for lunch, but the stakes are too high in your company to make decisions without data. Thus, it’s important to place a high value on data in your company’s culture. When team members propose strategies during meetings, they should know to back up their arguments with some kind of evidence. You’ll find that, once evidence-based thinking becomes a cultural norm in your organization, employees at all levels will operate more efficiently and make better decisions.

Data Will Help Your Organization Succeed

Your organization’s leaders can’t base importance decisions on faith alone. For your organization to thrive, you need to know how to set goals, analyze your customers, and use relevant data to craft effective strategies. You’re always looking for new ways to help your company succeed, so take a look at our other helpful articles about gaining actionable insights to bring your company to the next level.

Effective Decision Making
Learn to engage stakeholders at all levels of the organization and execute a comprehensive communication strategy.

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Actionable Insights

Actionable Insights From Customer Feedback  

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Customer feedback is like a treasure box. Think of the box as feedback and the treasure inside as information about your business and customer experience. 

Picture yourself sorting through the treasure box and coming across two stones, one is a cubic zirconia that you keep because it’s shiny and pretty. The other stone is a diamond that you take to the jeweler to exchange for cash. In this scenario, the difference between the stones is like actionable and non-actionable insights.

What are Actionable Insights from Customer Feedback? 

In general, actionable insights are important discoveries that you collect from assessing data. These discoveries show you what steps you need to take or how you should consider an issue. Organizations use this information to make decisions based on useful data. 

An example of a non-actionable insight from a customer is that your company’s app isn’t working right. An actionable insight is that 75 people have commented that the check out function isn’t operating.

Why are Insights Important?

Insights are important because they can help you develop strategic decisions. These decisions bring about positive results for your business. The reason why they are so helpful is because you’re developing them from your data. 

When your organization is driven by information, insights that are actionable are what you’ll be able to use to improve your product and operations. 

Where to Obtain Actionable Insights 

To obtain insights from consumer feedback, send out surveys that ask responders what they think about your services and products. You can allow customers to take surveys on your site at any time to gather a consistent stream of insights that are actionable. Look into micro surveys that your customers can take on their phones. This can help you collect more accurate data. 

Online reviews are another way to obtain feedback from your customers. Text analytics can help you assess review feedback. This type of assessment is unstructured, which means that it can help you gain a better understanding of your audience. It will also help you determine how your customers are perceiving your products or services. 

Social media is another place where you can gather important insights for your business. Add this information to what people are saying about your products and services on relevant forums and other websites. 

What Makes an Insight Actionable? 

Make sure that an insight reveals information about its priorities. After collecting the surveys from your customers, analyze the information to determine how important each area is to your customers. This will give you an accurate picture of their satisfaction levels. 

Focus on customer emotions. When you begin reviewing feedback, adjust your mindset so that you’re considering their perceptions and feelings instead of just how many people responded. 

Improve Your Business with Help from Your Customers 

Feedback from your customers lets you gain an edge on the competition by helping you tweak your products and services according to their needs and preferences. If you’re not sure where to start, contact me at the Productivity Intelligence Institute. I can help. 

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Actionable Insights

Actionable Insights with Amazon Quicksight

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If you need to make an educated decision for your company and don’t want to search through a ton of data, Amazon QuickSight may help. What is QuickSight? It is an analytics platform that’s set up in the cloud. The program makes it easy for you to obtain business insights quickly and affordably. 

What are the Features of Amazon QuickSight? 

Amazon’s actionable insights platform is available anytime and from anywhere. The program is set up in the cloud. This means that you can use it from all types of mobile devices and from any browser that you have available. 

Amazon’s platform also lets you select your source of data. Regardless of the application or source that you prefer to work with, Amazon has the technology to link to it. 

With Amazon’s program, you don’t have to be an expert in data analytics. Amazon’s insights platform makes it easy for you to create visualizations. You can also use it to complete assessments and develop insights. Amazon’s program is one that you can use regardless of your technical skills. 

While the establishment and growth of big data is an amazing tool, most people have more material than they can ever effectively use. When you look at it from an advertising perspective, it’s common to see multiple reports filled with data. Work reports draw data from multiple sources like emails, websites, searches and even social media. 

In comparison to the abundance of data that’s available and being used, insights are hard to come by. These data-driven determinations are a valuable tool for businesses. Actionable insights are different than unprocessed data. For a company to gain access to insights, they need people with different work skills and technical knowhow to develop them. This makes Amazon’s program even more useful. 

How to Use the QuickSight Platform

QuickSight runs using Amazon Web Services. The connection makes it easy for you to set up the platform. The program’s direct setup allows you to begin forming assessments and visualizations right away. QuickSight comes with a built-in solution. It is called the “Super-fast Parallel In-memory Calculation Engine” (SPICE). This feature includes an in-memory optimized measuring system that you can use for data assessment. 

SPICE stores information on Amazon’s cloud platform. It is available for you when you need it. Amazon provides each account holder with 10GB of SPICE capacity. 

QuickSight includes tables that you can use to quickly analyze your data. The SPICE feature of QuickSight will help you keep your data analytics current. You will need to activate the automated refresher feature to keep everything up to date. The program also lets you customize your visuals and edit the filters. 

Developing insights is challenging but incredibly powerful. Companies that use them will be able to improve their product or service. This is also something that can help you improve customer experiences. 

To develop insights, you’ll need to have a way to collect data. You must also connect, manage and assess the information. With statistics, reporting info and visualization tools, you can produce the insights your company needs. This will help you improve your products or services, and it will help you make your company more competitive. 

Actionable Insights 

Amazon QuickSight can help you assess your data and transform it into usable information. If you need help or direction, then contact me at the Productivity Intelligence Institute. I can help you with Amazon’s program. 

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Actionable Insights

Leveraging Actionable Insights To Win More Business 

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As an entrepreneur, you run into new challenges every day, which may make it difficult to expand your business. Naturally, you want your enterprise to grow, but broadening your business’s reach isn’t a walk in the park. Nonetheless, achieving sustainable growth isn’t impossible, and you can win more business by leveraging the following actionable insights.

Set Smart Priorities

Some matters are more urgent than others, and you should know which projects will bring the greatest benefits to your enterprise. Before assigning tasks or tackling any work yourself, you should have a good idea of where your business stands. What are the closest deadlines? Which projects need the most attention? Once you understand these broader aspects of your company’s operations, you can break them down into smaller tasks, delegate work, and set meaningful target dates. In turn, your clients will be more satisfied with your company’s work, and you’ll have more time and resources to market your business to new customers. If you’re not sure where to start, then you should sit down with relevant managers and department heads to assess the state of your business’s operations.

Analyze Existing Data

Data is invaluable when trying to establish patterns and understand trends in your enterprise. Luckily for you, your business has been generating useful data since its inception. Bank statements, time sheets, receipts, HR files, calendars, and any other written records count as data. By analyzing this information closely, you may notice patterns that may not have been so obvious before.

For example, after checking your HR records, it may become clear that the company experiences a ton of employee turnover in the summer months. Such a labor problem would surely affect your business’s efficiency and make it difficult to reach new customers. However, upon uncovering this information, you would be in a better position to gather more information and come up with effective solutions before the issue arises again.

Maintain Contact With Clients

A loyal customer is more profitable than a new customer. However, you can’t take long-time customers for granted. If they’re not satisfied with your enterprise, then they probably won’t have a difficult time finding another company to work with. Therefore, you should make sure to regularly check in with your clients to see how they’re doing and ensure that their needs are met. Your clients will enjoy knowing that you care about them, and they’ll also be more likely to reach out to you in the future whenever they require more goods or services. Moreover, your customers may give more feedback if you maintain more consistent contact, and your business can gain actionable insights with this information

Win More Business by Taking Advantage of Data

Information is now easier to gather than ever before. Thus, if you’re not currently leveraging all available data to improve your enterprise’s productivity, then you are wasting a valuable resource. The modern business landscape is more competitive than ever, so you need to stay at the forefront of your market by capturing valuable data and making full use of it.

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Actionable Insights

Turning Customer Feedback into Insight

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An important part of management is putting customers first. Doing so improves customer experience and increases profits. To put customers first, you’ll need to make decisions about what to offer and when to offer it. The key to determining this is to find out what they want. Once you know, you can turn customer feedback into actionable insight

About Customer Insights 

Customer insights are an analysis of measurable and accumulated data that’s been collected using consumer feedback and other informational sources. Once you have this information, you can use it to make informed business decisions. The goal of using customer insights is to pinpoint behavioral trends to assist your company’s advertising efforts, sales numbers and customer service strategies. 

What are the Best Ways to Obtain Actionable Insights?

The best ways to obtain actionable insights include: 

• Customer surveys 
• Social media interactions 
• Online reviews 
• Third-party data 
• Real-time testing 

Customer Surveys 

Net Promoter Score, or NPS, surveys make it easy to ask your customers about your services or products. You can post surveys on your website or send them to your customers directly via email or text message. You can even create them as an interactive form that you offer during special events. 

Social Media Interactions 

Another good place to go for actionable insights is social media. Keep your company’s social media pages active and current. Be sure to post relevant information and images that will appeal to your customers. If people ask questions using your social media pages, do your best to answer them. Be sure to assess your company’s social media interactions alongside the things that your customers are saying about your products or services on appropriate forums and websites. 

Online Reviews 

A great place to obtain customer feedback is from online reviews. Download analytics solutions software to help you evaluate online reviews and transform them into actionable insights. You can even check the online reviews that your competitors are receiving for a different angle. After collecting this information, upload the data into your software for an analysis. Compare the results for better product or service development. 

Third-Party Data 

If you don’t have enough customer feedback for insights, obtain more through market research collected by third-party organizations. This information will give you an understanding of your industry’s current customer trends. Use it to identify the issues that your customers are experiencing. With third-party data, you can create better advertising campaigns, come up with fresh products or services and provide great customer service. 

Real-Time Testing 

With apps, online experiences and websites, you can obtain actionable insights about the needs of your customers using real-time testing on particular areas of their platform experience. Testing lets you see how your consumers are interacting with your platforms. For instance, you’ll be able to see how easily they’re able to navigate your system and find what they need. 

Why Do Companies Need Customer Insights?

Customer insights will help you determine what issues your consumers are having with your services or products. Quantitative numbers obtained from direct data will help you figure out what types of issues are happening while qualitative information from your customers will tell you why. 

Tricia Wang, a renowned global tech ethnographer, which is a specialized area in the anthropology field, gave a memorable TED talk. During it, she pointed out that billion-dollar big data industries are unable to be effective without qualitative human insights. When she held a research position for Nokia, she watched the telephone company fail because it didn’t listen to its customers. You can learn from their mistakes. 

Gathering both quantitative and qualitative information is critical to making the most from your consumer feedback, but make sure that what you’re gathering is something that you can take action on. 

Keep in mind that when companies embrace a strong feedback culture, they accept and act on feedback from their employees, which usually results in a positive work environment. Businesses often see higher profits when they listen to their workers, so employ actionable insights with them too. 

A Different Approach to Actionable Insights 

These days, project managers are searching for different ways to collect actionable insights. They want more than just numbers from traditional surveys. The landscape is complex and so are consumers. Getting to the heart of customer behavior and what motivates them requires a multilayered approach that includes several methods. When you take an actionable insight to this level, you’ll be making it easier for your customers to make decisions using better information. This results in improved customer experiences. It also decreases buyer remorse. 

Neuromarketing is an approach that many companies are using to gain insight into the motivations of their consumers. Neuromarketing is the process of considering physiological and neural signs to obtain insight. Advertising experts can use this information to develop better advertising campaigns, improve products and set up more attractive pricing. 

Brain scanning and physiological tracking are the most popular ways to gather information for neuromarketing. Brain scanning measures neural movements while physiological tracking measures eye movement and other areas. 

Academic studies have found that brain information can forecast the potential of products more accurately than traditional advertising tools like focus groups and surveys.  

After Collecting Data 

To make feedback insights actionable, be sure to categorize the information, assess the data and review the root causes. Categorizing the data will help you convert it into quantitative insights. Assessing the data will help you reveal insights about it while reviewing the root causes will help you determine if your products or services need updates. 

Increase Profits with Actionable Insights 

Actionable insights will help you increase profits by showing you how to improve your products or services. If you need help reading the data, then contact me at the Productivity Intelligence Institute. I would love to work with you.

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Actionable Insights

Quick & Easy Actionable Insights Secrets For Productivity Managers

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In today’s business world, data-driven operations help productivity managers realize sustainable growth. With enough data, you can determine how your company is doing and use the info to plan for the future. The combination is referred to as actionable insights. Here are seven quick and easy actionable insights for productivity managers.

1. Install Data Management Technology

Make sure that your team’s data is easy to access by installing data management technology. For instance, a program like advanced business analytics will allow you to consolidate information from all of your sources into one simple platform that you can view and act on immediately if needed.

2. Focus on Workplace Culture

Keep workplace culture in mind. This can impact how your team performs, which can also affect your company’s profit margins. When people work in an environment that’s happy and supportive, they want to be there. Focus on your culture to ensure that it’s positive and strong. According to an Oxford University study, happy employees are an estimated 13% more productive than workers who are unhappy.

3. Encourage Completing Tasks in Sets

The book “The 4 Hour Work Week” states that there are ways to be more efficient at every task. Quick and easy actionable insights include completing tasks in batches instead of separating them into small chunks. To implement this as a project manager, consider how you handle data entry. Often, managers spread it out and send reports all week long. Instead, allocate a set time to complete it all at once.

For instance, plan coworker meetings so that they are back-to-back. Answer all of your voicemails at a specific time each day or week. Take advantage of automation to send weekly messages. You can also download social media software to manage these types of posts.

The thought behind this technique is that it takes most people time to develop a rhythm with each work task. If you stop and start different tasks, then you’re wasting time returning to your rhythm or coming back to where you left things.

Insight for living includes letting people set their hours according to their chronotype, which is a person’s natural body clock. Every human has a unique chronotype that has high energy points and low ones. About 10% of people are larks. This means that they have the most energy in the morning. An estimated 20% of people are owls. These folks work best at night. Everyone else is somewhere in between. Try to let people work when their energy levels are at their highest.

4. Complete Your Most Important Jobs First

Author Steven Covey covers this in-depth in his book “The Seven Habits of Highly Effective People.” In the book, he advises the reader to put “first things first.” When you follow this recommendation, you’ll be prioritizing your daily tasks—work at being disciplined enough to do jobs when you don’t want to. Focus on managing yourself instead of your time. For this tip, consider the Pareto Principle, which states, “80% of your results come from 20% of your time.”

Stop thinking of every decision as equally important. Jeff Bezos famously refers to decisions as type one or type 2. Type one decisions are big, scary, and high stakes, while type two decisions are ones that you can undo if needed. Most decisions are type two, so you should be able to make them fast. When you consider fewer decisions as type one, the less time you’ll spend communicating with others.

5. Be Efficient with Staff Meetings

Most people have participated in business meetings that they felt were a waste of time. Quick and easy business insights for project managers include holding useful meetings. Make sure that you’re creating an agenda and a goal for each session. If you’re not able to follow through with this step for a particular meeting, then cancel it.

Be respectful of each person’s time. If you schedule the meeting for an hour, make sure that you end it on time. You can end it early if you finish up before the hour is up, but don’t go over the hour. Prevent issues from developing and keep your team’s productivity levels high with clear planning steps that ensure you follow through with each meeting’s goal.

6. Consider Working Remotely

Office environments can encourage collective energy and give you access to more resources. They can also diminish your team’s productivity. Team members might interrupt coworkers who are in the middle of a project because they believe that they are experiencing an urgent matter while most of these issues are not urgent and can be dealt with later.

The Harvard Business Review conducted a study that determined when people worked from home; they were more productive. Remote staff members are also less likely to leave the company. This insight reveals that people are more content at home. If shifting to remote work is impossible, consider implementing a hybrid work environment in which some of the time is spent at the office, and some are spent working from home.

7. Focus on Engagement by Building Trust

One of today’s top management challenges is how to inspire and challenge workforces. When employees have a powerful connection to their job and coworkers, they feel like they are contributing in a positive way. This results in consistently positive outcomes for the company and its staff.

A critical key to building this type of culture is trust. Foster trust by:

• Recognizing worker excellence
• Assigning challenging jobs that are possible to achieve
• Giving people freedom over how they work
• Sharing information

Business Insights for Project Managers

Embrace these seven business insights to help your teams and company operate more effectively. If you need more guidance, contact us at the Productivity Intelligence Institute.