137 ViewsBuild Your Company’s Brand With Thought Leadership Thought leaders promote discussion among their audience and direct conversations about trending topics in ways that provide value for everyone involved. By becoming a thought leader, you can distinguish your brand by making the public see your organization as something more than a simple provider of goods
336 ViewsBusinesses use thought leadership to position a company as an expert. According to the editor-in-chief of Strategy & Business, Joel Kurtzman, thought leaders are, “recognized by peers, customers and industry experts. They have distinctively original ideas, unique points of view and new insights.” Businesses employ thought leadership to increase awareness and improve credibility for demand
411 ViewsNo matter what business you’re in, becoming a thought leader is one of the best ways to achieve your long-term goals. What makes a thought leader, you ask? Simply put, a thought leader is someone who is widely recognized as a trusted authority in a particular field. Here are a few of the more common traits
1,075 ViewsDuring the last year, leaders have been dealing with added pressure such as the pressure to manage work disruptions, oversee teams remotely and hit moving targets. The recent pandemic has made it critical for leaders to be resilient and adaptive. Today, the most important thought leadership challenge is to determine how to perform under pressure in
682 ViewsChoosing Influence over Authority to Do More with Less For much of the twentieth century, businesses used a top-down approach to organization. Employees in an upper management position had authority over workers down the chain. In some cases, this arrangement led to tyrannical managers who used their power to hire and fire as leverage
874 ViewsMark Zuckerberg, the CEO of Facebook, was criticized for the platform’s growth of hate speech and misinformation. As part of the company’s self-examination, they changed their mission statement to “give people the power to build community and bring the world closer together.” At the same time, the company expanded the abilities of its Groups
1,059 ViewsUnlocking the Benefits of Thought Leadership Whatever your industry, there are some voices that you cannot ignore. When an industry leader tweets or blogs, you will drop what you are doing and pay attention. You may not always agree with the person’s conclusions, but you will take them seriously. This kind of influence demonstrates
1,489 ViewsWhat Defines an Industry Leader? If you set only one goal for the new year, make it your goal to become a leader in your industry. That doesn’t mean becoming the biggest company on the block. It means opening yourself up to a fresh way of thinking. Developing the skills that propel you to
1,230 ViewsHow Do Leaders Stay Motivated? Managing a project requires strong leadership skills and ample amounts of motivation. Unfortunately, it isn’t always easy to maintain enthusiasm. If you’ve been an industry leader for many years, you may fall into an everyday routine of ensuring that each project goal is being reached on time and within
1,219 ViewsHow to Become a Leader in Your Industry When it comes to taking the next step in your career, focusing on becoming an authority in your industry is a great place to start. Being established as an expert in a specific niche could lead to a lot of opportunities. However, this naturally involves having
