Cultural Intelligence In The Workplace

Cultural Intelligence
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Why Cultural Intelligence Is a Crucial Part of Any Workplace 

As international commerce continues to expand, the average business can expect to interact with a more diverse range of people. These days, it wouldn’t be out of the ordinary to interact with a buyer from Sri Lanka, a supplier from Tanzania, and an employee from Lebanon all within a matter of minutes. Most companies’ employees will likely engage with people from many cultures, and nobody wants their workers to make any cultural faux pas. Thus, if you want your business to be more inclusive and succeed in the global marketplace, then you need to read this helpful guide on cultural intelligence and how to make it an integral aspect of your workplace culture.

What Is Cultural Intelligence?

Interests, values, and social norms vary widely between social groups based on income, religion, nationality, language, and several other factors. All of these different aspects of a person’s cultural background influence how they understand and interact with the world. Cultural intelligence is the ability to understand these varying customs, see the world from multiple viewpoints, and effectively navigate sociocultural differences.

Why Is Understanding Other Cultures So Vital?

Considering the global nature of the modern business landscape, it’s more important than ever to be able to understand and work with all kinds of people from around the world. First and foremost, you don’t want members of your organization to accidentally offend customers, suppliers, or other employees by being ignorant of their cultural norms. Moreover, products, services, and marketing campaigns will perform differently among different social groups. In an era where global commerce continues to expand, organizations must understand their target markets and the cultures of their suppliers to maintain long-term prosperity.

How Can You Promote Cultural Sensitivity Within Your Business?

Building and maintaining intercultural competence isn’t as easy as hosting an occasional seminar or hiring a specialized HR professional. Your organization also shouldn’t just emphasize cultural sensitivity in public-facing roles. To build effective intercultural competence within your organization, you must integrate cultural sensitivity into every aspect of the workplace. 

This means that you should have regular multicultural training programs for all employees. Teams that engage with people of a certain culture must have a deep understanding of the culture in question. Your company’s employee handbook should have clear protocols for how to deal with instances of cultural insensitivity. The marketing department must develop an in-depth understanding of all of the different regions and sociocultural groups that it aims to appeal to. To succeed in the modern business landscape, your organization must take a holistic approach to cultural sensitivity. Otherwise, your company will not be able to compete as different groups continue to gain greater representation in the global marketplace.

Intercultural Competence Is Integral to Success

A good workplace culture can’t exist without inclusivity and cultural sensitivity. The days when companies only interacted with and appealed to narrow groups of people are over. Without strong intercultural competence in every facet of your organization, it will not be able to sustain long-term success. Therefore, if your company doesn’t have a solid framework to build and maintain cultural sensitivity, then your managers and executives need to work together to come up with a plan before it’s too late.